Some numbers on Chinese media users

May 5, 2011

– 879,000,000 mobile phone subscribers

457,000,000 Internet users

303,000,000 mobile internet users

58% are under 30 years old

88% access the web from home

– They spend an average of 150 minutes online. Every day.

– Between age 18 – 27 it´s 5 hours. Every day.

87 % use the internet and watch TV at the same time.

– They spend 4 hours a week on streaming music or videos

66% access internet via mobile phones

70% say they “can´t live without” their mobile phones

Source: BBH Asia-Pacific data snapshot series

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