Archive for September, 2011

How the Chinese relate to western music

September 30, 2011

This was actually written as a comment to one of our blog postings, but since Rupert’s story is such a great example of how Chinese people relate to western music and culture we decided to post it as a regular blog entry. Thanks, Rupert!

“Hi there, I have just stumbled upon your site and find it incredibly interesting. I am a 20 year old music student from England and I am studying at Liverpool University.

From September 2009 to January 2010, I was in Yantai, Shandong provence in China teaching English at a school which ranged from kindergarten to high school. I taught english to primary school students and found it the most interesting and also strange country (in a great way). I used music a lot in my teaching playing for the students and teaching them English songs to sing along to.

I made friends with older students at the school, who are so desperate to speak English with foreigners as it is so important for them to speak English, I made friends with a group of 17 and 18 year olds who had a rock band! I couldn’t believe my luck, soon I was playing with them every night, they were so welcoming and I ended up playing guitar in the band and playing a gig with them on the local university campus to hundreds of chinese students, it was incredible.

What I really found interesting as I got to make friends with these lovely people was talking to them about music and the knowledge they had about western music. For example, I would ask them if they knew bands like The Beatles and Elvis to which, to my shock, they would reply no and then would find out that their band’s name, “Raise Your Voice”, was taken from a film that starred Hilary Duff going to a music college and fulfilling her dream in America. It just baffled me and made me even more intrigued to find out HOW they heard new western music and how they were exposed to it.

The fact that Taylor Swift had manage to explode in China and was a huge star, intrigued me as much as the fact these amazingly talented kids didn’t know music by the Rolling Stones or Elvis. Also the use of C-Pop in shops and everywhere was baffling but welcome.

In my course at the moment, Music/Popular Music, at Liverpool University I studying many different modules but my most interesting module is Music and Culture and the role of music in any given culture, I have used some of my experience in this but really will draw upon it more over the 3 year course. My course tutor is Anahid Kassabian, a leading writer in ubiquitos music and the use of music in everyday life and this in China was such a huge area that I am only now beginning to apply to my trip that was over 2 years ago now.

I would love to know more of your experience of music in the Chinese market (…) and how they relate to mine.”


Looking for a Social Media Marketing Assistant

September 26, 2011

You are what is called a ‘Digital Native’. Social Media is not just a buzz word for you but the very air that you breathe. You see the ‘big picture’ when everyone is still caught up in details and are able to break down the daily chaos into workable bits and pieces while keeping an eye on them. Being connected is not an option for you, it’s the way you live and work. Here’s your opportunity to join a team of absolutely dedicated entrepeneurs with a great vision and a ton of exciting ideas. Not much is set, so join us and use your experience and creativity to build something that will be way more than the sum of it’s parts.

Interact with our customers and interested parties in a respectful and honest way
Build, manage and develop our facebook, blog, Twitter outlets.
Find new coops and partnerships
Outline the technical requirements of coops for our developers and act as a interface between these parties if needed
Find and identify potential customers
Plan, manage and analyze campaigns
file weekly and monthly reports

Experience in advertising, online marketing and social media
Knowledge of SEO and monitoring tools
The ability to work on different projects simultaneously and drive them to success while maintaining the balance
Being able to translate remarks and ideas into compaigns
Excellent researching abilities
Exceptional flexibility
Highly developed organisational skills that still work in an hectic and sometimes chaotic environment
Fundamental understanding of technical relationships when it comes to coding
Experience in music business

Please send us your application documents via email.

HitQuarters Interview with Thomas Reemer

September 19, 2011

Thomas was interviewed by HitQuarters, the music industry publication.

“[The Chinese market] used to be big only in numbers, but now it’s also big in terms of money. These people have disposable income they’re rampantly spending, and as an artist you can get a chunk of that if you make a proper plan.”

You can read the full interview here.